At the moment, not so much that the product that the equipment manufacturer exports to its customers is an engraving machine, it is a kind of “production capacity” jointly created by “engraving machine + after-sales service”!

With the popularity of CNC numerical control equipment in various fields of manufacturing, the common problem faced by numerical control equipment manufacturers is not only to ensure the functions and performance of the equipment when leaving the factory, but also to continuously provide customers with various equipment during the entire life cycle of the equipment. Kind of after-sale technical support. Including but not limited to question answering, operation training, spare parts supply, machine adjustment service, machine relocation guidance, etc. However, due to the increasing complexity of the equipment itself and the continued decline in gross profit of equipment products, the challenges of after-sales maintenance work are also increasing. Everyone has gradually realized: Now that equipment is made, at least seven points of equipment and three points of after-sales, and the proportion of after-sales is still increasing.

This is completely different from the few after-sales daily necessities or standard equipment. Especially when the equipment is a customized special machine, a flexible manufacturing unit or an automated connection, it is the only one in the world, and any problems must be solved by the original factory. Therefore, in the after-sales maintenance of equipment, equipment manufacturers should pay special attention to the maintenance of customer relationships and the full life cycle tracking of each equipment.

What is sold to customers is not only equipment, but also the use of operation and maintenance technology output

The engraving machine equipment sold to customers should assist customers in cultivating operation and maintenance technicians. One is to ensure that customers use the equipment in a reasonable and safe manner and will maintain the equipment daily to maximize equipment efficiency, extend equipment service life and reduce equipment failure rate. The second is equipment failure or replacement of vulnerable parts, customers can solve it by themselves and use modern communication technologies such as mobile phones and computers to remotely guide customers in operation and maintenance! Improve the timeliness of problem handling and reduce the cost of after-sales service. Third, if the equipment fails and the customer cannot solve it by himself, the equipment manufacturer must actively respond and confirm the cause of the failure as quickly as possible, so as to arrange for after-sales technicians to come to the door for service in time.

After-sales service is an extension of sales, so selling the engraving machine is only the beginning of the transaction and the beginning of cooperation. Equipment vendors can obtain new customer resources and expand their influence by maintaining old users; users can also obtain after-sales service support from equipment vendors to improve productivity.